Sonar, divers join search for football player Jacob Logan
COPPELL, Texas (AP) – Searchers will add sonar and a dive team to the effort to find a standout suburban Dallas high school football player who disappeared while diving from cliffs into a lake. Officials say the additional resources are being added …
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Jumping back to earth
I was in Norway earlier this year with a team of international Red Bull staff at one leg of the cliff diving championships and it was the main subject of discussion around the dinner table, with the Austrian staff members talking excitedly about the …
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Felix Baumgartner's Jump Was The Biggest Risk Red Bull Has Ever Taken
Red Bull has Formula-1 racecars that charge around a track at 200 mph, an air race that features planes zooming around a city's waterfront at 200 knots and a cliff diving series that sends humans hurtling down the sides of mountains. The consequences …
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What Online Marketers Can Learn From the Red Bull Jump
Remember, this is just one of may high profile stunts RedBull is known for, including Red Bull Cliff Diving, Rampage and the Air Race. Clearly Red Bull understands the value of entertainment content and leverages various online tools to maximize the …
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